The Cherokee Historical Association runs the Oconaluftee Indian Village, a living-history museum, as well as the popular outdoor drama Unto These Hills, and is associated with the Museum of the Cherokee Indian. The community also serves as a tourist destination, with numerous campgrounds, motels, and hotels serving visitors to the Great Smoky Mountains National Park, with a major entrance to the park lying within the community.
It is the capital of the federally recognized Eastern Band of Cherokee Indians, one of three recognized Cherokee tribes and the only one in North Carolina. As of the 2020 census, the CDP had a population of 2,195. Cherokee is located in the Oconaluftee River Valley around the intersection of U.S. Cherokee / ˈ tʃ ɛr ə ˌ k iː/ ( Cherokee: ᏣᎳᎩ, romanized: Tsalagi) is a census-designated place (CDP) in Swain and Jackson counties in Western North Carolina, United States, within the Qualla Boundary land trust.